{"id":6351,"date":"2024-10-07T08:00:24","date_gmt":"2024-11-06T03:50:22","guid":{"rendered":"https:\/\/coachingfederation.org\/blog\/growing-your-coaching-brand-and-presence-on-linkedin\/"},"modified":"2025-02-07T11:13:24","modified_gmt":"2025-02-07T16:13:24","slug":"growing-your-coaching-brand-and-presence-on-linkedin","status":"publish","type":"post","link":"https:\/\/coachingfederation.org\/blog\/growing-your-coaching-brand-and-presence-on-linkedin\/","title":{"rendered":"Growing Your Coaching Brand and Presence on LinkedIn"},"content":{"rendered":"<p><span data-contrast=\"auto\">LinkedIn? Isn\u2019t that a crowded place already?<\/span><\/p>\n<p><span data-contrast=\"auto\">Well, apparently not.<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s <\/span><i><span data-contrast=\"auto\">the<\/span><\/i><span data-contrast=\"auto\"> place to be if you want to build your coaching brand\u2019s credibility and presence.<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some reasons why:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">In 2024 Q1, <\/span><a href=\"https:\/\/news.linkedin.com\/2023\/october\/LinkedIn_Business_Highlights_from_FY24_Q1_Earnings\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">LinkedIn reported<\/span><\/a><span data-contrast=\"auto\"> 450 million newsletter subscriptions globally (a 3x increase year over year).<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Out of the 1 billion users on LinkedIn, <\/span><a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">only 11 million have turned on creator mode<\/span><\/a><span data-contrast=\"auto\"> (that\u2019s less than 2%!).<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Arial\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">More brands trust LinkedIn<\/span><\/a><span data-contrast=\"auto\"> and have seen increased purchase intent and a 2x higher conversion rate.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In 2020, during the pandemic, I started to intentionally build my presence on LinkedIn. This was after I tried and got sidetracked two years prior. My desire to expand my reach and eventually grow my coaching practice made me decide to build my presence on LinkedIn. And I\u2019m glad I did.<\/span><\/p>\n<p><span data-contrast=\"auto\">Let me share four tried-and-tested tips that have helped me reach a wider audience, get the coveted \u201cblue badge\u201d as a LinkedIn Top Voice, and ultimately influence more lives! After all, that\u2019s what we coaches want to do, right? We want to make a positive difference in this world.<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Clarify Your Brand<\/span><\/h2>\n<p><span data-contrast=\"auto\">Before jumping into LinkedIn and doing the next steps, ensure you have clarity on your brand and value proposition. Without this, your efforts of connecting and posting may be in vain. You might not attract the right people and opportunities, or worse, people might end up confused about your brand (who you are, what you do) and miss out on the great coach that you are and the value you offer.<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Boost Your Profile<\/span><\/h2>\n<p><span data-contrast=\"auto\">As a career and leadership coach, I know that many find updating resumes or their LinkedIn profile tedious and daunting. But we all know it\u2019s necessary if we want to land a job or get clients, right?<\/span><\/p>\n<p><span data-contrast=\"auto\">Your LinkedIn profile is critical to building your brand and presence online. Unlike a resume, you can express your personality more and include other information about yourself (awards, projects, volunteer work, recommendations, and even photos!).<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some tips to boost your LinkedIn profile:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Have a simple, clear, and targeted headline. Avoid fancy words or phrases that do not add value. Your headline is critical, as this is something that people see whenever you write posts or comment on the posts of others.<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Use the <\/span><i><span data-contrast=\"none\">About<\/span><\/i><span data-contrast=\"none\"> section to help your audience get to know you as a coach and person.<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Update other sections of your profile to showcase work that you\u2019ve done and establish your credibility. Yes, include photos too, of workshops you\u2019ve conducted, events where you spoke, and more.<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Create Meaningful Content<\/span><\/h2>\n<p><span data-contrast=\"auto\">LinkedIn is a social media platform. In the same way you might share tidbits of your life on other social platforms, you can also do something similar on LinkedIn on a more professional level.<\/span><\/p>\n<p><span data-contrast=\"auto\">Based on your brand and value proposition, determine three to five topics of expertise where you can add value to people. These are the topics that you can write about. If you\u2019re a parenting coach, for example, you might share stories about common challenges of parents, children\u2019s developmental needs, the importance of emotional intelligence in children, and more.<\/span><\/p>\n<p><span data-contrast=\"auto\">Do you have to post every day? Not necessarily. Focus on quality instead of quantity. One of my mentors once told me your focus should be, \u201cHow can I give value?\u201d rather than \u201cHow can I make a sale?\u201d<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Grow Your Network<\/span><\/h2>\n<p><span data-contrast=\"auto\">When you\u2019ve established your presence on LinkedIn through your profile and content, you\u2019ll begin to attract followers. But that doesn\u2019t mean you should sit and wait for raving fans or clients. Connect with people, too. This might mean connecting on LinkedIn with someone you met at a conference, engaging in conversations (through comments or collaborative articles) on topics that align with your interests and expertise, or simply getting to know others in a related field or industry.<\/span><\/p>\n<p><span data-contrast=\"auto\">From experience, there are many nice and friendly people on LinkedIn. I\u2019ve hopped on a call with some of them to talk about coaching or life, and others I met in person for coffee.<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Ready to Start?<\/span><\/h2>\n<p><span data-contrast=\"auto\">Take it one step at a time and trust the process. Don\u2019t expect results overnight or in a few days or weeks. Show up consistently, authentically, and with all that you are. You\u2019ll soon build a thriving brand and presence on LinkedIn.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn? Isn\u2019t that a crowded place already? Well, apparently not. It\u2019s the&hellip;<\/p>\n","protected":false},"author":18,"featured_media":6986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_searchwp_excluded":"","footnotes":""},"audience-type":[118,121,124,120,125,117,113,114],"display-option":[],"post-type":[128],"topic":[64],"_person-tax":[850],"class_list":{"0":"post-6351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"audience-type-experienced-coaches","8":"audience-type-external-coaches","9":"audience-type-icf-chapter-leaders","10":"audience-type-internal-coaches","11":"audience-type-mentor-coaches","12":"audience-type-new-coaches","13":"audience-type-professional-coaches","14":"audience-type-team-and-group-coaches","15":"post-type-blog","16":"topic-business-development","17":"_person-tax-850","18":"not-partnership-post","29":"_person-tax-5879","30":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/6351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/comments?post=6351"}],"version-history":[{"count":1,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/6351\/revisions"}],"predecessor-version":[{"id":11825,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/posts\/6351\/revisions\/11825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/6986"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=6351"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=6351"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=6351"},{"taxonomy":"post-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/post-type?post=6351"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=6351"},{"taxonomy":"_person-tax","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/_person-tax?post=6351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}