{"id":14587,"date":"2025-02-03T16:09:37","date_gmt":"2025-02-03T21:09:37","guid":{"rendered":"https:\/\/coachingfederation.org\/?post_type=person&#038;p=14587"},"modified":"2025-02-13T11:24:01","modified_gmt":"2025-02-13T16:24:01","slug":"helen-basford","status":"publish","type":"person","link":"https:\/\/coachingfederation.org\/person\/helen-basford\/","title":{"rendered":"Helen Basford, PCC"},"content":{"rendered":"<p><span class=\"TextRun SCXW186726518 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW186726518 BCX8\"><strong>Helen Basford, PCC,<\/strong> is the global capability lead for coaching and feedforward at AstraZeneca in the Global Talent and Development Office. She is an advanced professional coach, coaching <\/span><span class=\"NormalTextRun SCXW186726518 BCX8\">consultant,<\/span><span class=\"NormalTextRun SCXW186726518 BCX8\"> and experienced facilitator with <\/span><span class=\"NormalTextRun SCXW186726518 BCX8\">ex<\/span><span class=\"NormalTextRun SCXW186726518 BCX8\">pertise<\/span><span class=\"NormalTextRun SCXW186726518 BCX8\"> in organizational psychology and business leadership. Helen focuses on developing a coach approach to leadership and designs the strategy and implementation of coaching practices across global organizations. With a proven <\/span><span class=\"NormalTextRun SCXW186726518 BCX8\">track record<\/span><span class=\"NormalTextRun SCXW186726518 BCX8\"> for performance development across professional industries, Helen has a background in organizational psychology and an ICF credential.<\/span><\/span><span class=\"EOP SCXW186726518 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"featured_media":14586,"menu_order":999,"template":"","role":[173,1503],"class_list":{"0":"post-14587","1":"person","2":"type-person","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"role-board-member","7":"role-group-leaders","8":"not-partnership-post","11":"has-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/person\/14587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/person"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/person"}],"version-history":[{"count":3,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/person\/14587\/revisions"}],"predecessor-version":[{"id":15784,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/person\/14587\/revisions\/15784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media\/14586"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=14587"}],"wp:term":[{"taxonomy":"role","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/role?post=14587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}